From Break Fast at Tiffany’s (1961)
The diamond industry is within the midst of the major shakeup from the bottom up, plus it’s impacting just how folks are placing a band upon it. A groom first provided a bride a diamond gemstone straight back in 1477 whenever Archduke Maximilian of Austria proposed to Mary of Burgundy with a sparkler set with rocks by means of an “M.” ends up, Maximilian and Mary had been trendsetters. This move kicked down a craze amongst European royalty, whom after that started including more stones that are precious their precious precious precious jewelry. Nonetheless it wasn’t before the belated Century that is 19th diamonds had been found in Southern Africa, that the notion of employing a diamond to pop the concern became more traditional.
We now have DeBeers to thank for that. They basically hit advertising and marketing silver in 1948 as soon as the company’s advertising agency established the now-famous “A diamond is forever” campaign. There after, asking for someone’s hand in wedding became synonymous with saving up two month’s income and researching the “Four Cs,” and engagement bands quickly became the sellers that are top precious precious jewelry counters around the world. Today, significantly more than 80 per cent of United states brides get yourself a diamond gemstone before walking along the aisle, plus the industry is an astonishing $13 billion buck company globally. (المزيد…)